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Contents : Your Key to Russian Security Market A powerful duo consisting of a bi-monthly newspaper and a daily updated website SecurityNews is one of the very few fully independent media projects covering Russian security industry. The mission of the project is to deliver hottest world news latest technologies and newest market trends directly to top specialists and decision makers. Watching the Industry Printed version of SecurityNews has nationwide circulation covering also most of ex-USSR countries. A typical issue has 32 or 24 full color A3 pages. Certified number of 17 000 to 21 000 copies reaches Russian-speaking security professionals every 2 months. The newspaper has over 400 official distributors -- most of them are reseller/installer companies and security equipment manufacturers. 40% 30% 20% 10% 0 33 4% Russia -- 95 5% Other countries -- 4 5% 17% 6 5% 17% 10% 14% 2 5% Center North-West South Volga Ural Siberia Distribution of copies across different Federal Districts of Russia and abroad (mid-2008) Far East www.secnews.ru website counters show thousands of visitors every day the number of subscribers to B2C section is over 27 000 to B2B -- over 5 000. A lot of tech specialists managers and decision takers start their working day from visiting SecurityNews website. And original newsfeeds appear in Google and Yandex just a few minutes after online publication. Russian Market is a... Matryoshka A matryoshka also called Russian nested (or stacking) doll is a set of dolls of decreasing sizes placed one inside the other. A set of matryoshkas consists of a wooden figure which can be pulled apart to reveal another figure of the same sort inside. It has in turn another figure inside and so on. The dolls have no hands (except those that are painted). The artistry is in the painting of each doll which can be extremely elaborate. From some point of view Russian security market has a nested (rather than segmented) structure. Multiple levels of decision taking often make complex projects to seem impossible. Each level either corporate or public has its own unique properties and demands. And not all hands are just painted! Multiple hierarchical structures are affecting business processes here and a mission to pass through non-transparent legal limitations and blurred responsibilities seems to be impossible. We assist you to provide solid background for each matryoshka's decision on any level. Readers' Profile We constantly keep in touch with our audience. The figures below are taken from SecurityNews sprinted version subscribers' database (last updated in September 2008). A nice illustration to our targeting policy: focus on decision makers and coverage of most important vertical markets. Personal position Heads of branches/ departments 4% 26% 28% 42% Others Company owners/ directors/ top managers Technical specialists Company activity Others Service R&D equipment/systems design/development Equipment/systems sales Security systems installation/integration Security systems/components production Civil service 0 6% 10% 20% 30% 40% 50% 60% 19% 27% 27% 58% 10% 37% Vertical affiliation Others Science education Finance banking insurance Retail and service Transportation Building and construction Gas oil energy Industry IT Communication Security Military State 0 6% 7% 4% 15% 4% 14% 7% 11% 36% 33% 69% 5% 2% 10% 20% 30% 40% 50% 60% 70% Russian Market is a... Balalaika The balalaika -- Russian stringed musical instrument with a triangular body and a long fretted neck. Usually there are three strings which are generally plucked with a pick. The balalaika is made in various sizes and several may be combined to make a band or orchestra. Like the guitar it has been much used to accompany folk songs and country dances. Just a few strings to play with... not a great deal of choice for a typical Western operator. What do you need to play your part in a huge balalaika band successfully To know exactly how to tune your business instruments the order of strings to pull and the exact moment to start your solo part. No conductor at the market desk OK now it's your time to grab control. We use our expertise to become your personal trainer let's make your market experience positive and successful.

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