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Contents : Media data for 2010 SWISS BUSINESS the magazine for economy and finance Switzerland s English-language magazine about the Swiss economy. Offering well-founded research on the most important Swiss industries. Contacts Immobilien & Business Verlags AG Grubenstrasse 56 CH 8045 Z rich Tel. +41 (0)43 333 39 49 Fax +41 (0)43 333 39 50 swissbusiness@ibverlag.ch www.swissbusinessweb.ch PUBLISHER Dominique Hiltbrunner (Publisher) Basel office: Lindenhofstrasse 28 CH 4052 Basel Vanessa Badmann (Director of Administration) badmann@ibverlag.ch Dominique Schohn (Publishing Director) schohn@ibverlag.ch Carlo Steiner (Sales Director) steiner@ibverlag.ch EDITING & PRODUCTION Dalen Jacomino (Editor-in-Chief) jacomino@ibverlag.ch Sandra Schwarzenberger (Art Director) schwarzenberger@ibverlag.ch Pascal Howald (Web Publisher) howald@ibverlag.ch Sandra Schwarzenberger D ominique Schohn Dominique Hiltbrunner Pascal Howald Vanessa Badmann Dalen Jacomino Profiles POSITIONING As the only economy magazine written in English in Switzerland SWISS Business reports on current developments in Switzerland s various economic areas. Every issue is focused on specific sectors. Market analyses case studies and statements from business leaders and decision makers offer an in-depth coverage of all fundamental topics of the Swiss economy. READERS For many leading personalities in medium and top management in Switzerland English has now become an obligatory language transcending individual nationalities. SWISS BUSINESS is oriented towards readers for whom English belongs to their everyday professional life. STRUCTURE Of THE EDITION P rinted edition 18 400 copies DISTRIBUTION SWISS BUSINESS is distributed via both individual sales locations and by subscription. The magazine reaches the 500 most important businesses in Switzerland. We distribute up to 5 000 copies of each issue in accordance with its themes to selected business managers and the top teams of the branches concerned. Part of each issue is also distributed via business promoters. In this way the magazine for the economy is read by business managers directors in the financing marketing and human resources segments and by directors in the area of IT. SWISS BUSINESS is distributed throughout Switzerland. Around 70% of the edition is distributed in German-speaking Switzerland 5% in Ticino and 25% in French-speaking Switzerland especially in the Geneva metropolitan area. Sold Edition ( WEMF 08/09) 9 254 Copies Remaining edition 9 146 issues Up to 3 500 copies sent to targeted addresses Up to 2 200 copies for fairs and events Up to 2 700 copies for members of business associations Up to 600 copies as file and inspection copies 1 850 copies for Swiss first and business class onboard Contents EDITORIAL CONCEPT SWISS BUSINESS reports in English on themes of current interest in the areas of business finance and management. It is addressed primarily to executives entrepreneurs and expatriates on the lookout for important information and statements in English regarding the Swiss economy. The editorial concept particularly reflects the target group s various perspectives and needs for information. For this purpose SWISS BUSINESS offers reports and background analyses regarding the areas of the economy finance business management and investment in up-to-date and dynamic business language. In addition SWISS BUSINESS publishes in-depth research and exclusive interviews with outstanding personalities presenting rankings and listings investment strategies as well as profiles of prominent business players. INSIGHTS T his feature gives its readers quick overviews of current information on branches and firms trends and market data in compact form. INVESTMENTS This feature publishes investment recommendations in-depth analytic reports information on long-term investment strategies and tips on short-run investments. RELEVANT TOPICS Of SPECIfIC SECTOR The goal of this feature is the comprehensive presentation of the sector. It contains thorough and well-founded reports and interviews concerning the sector under consideration acting as a platform for highly qualified experts and decision makers. MANAGEMENT This feature deals with new tendencies in management taking up themes and developments of current interest in the area of management and discussing them with an eye on actual practice. B OOKS & LEISURE The feature comprises a book column a wine section and articles on life-style and leisure. Publication date and features Issue Publication Date Closing Date Planned Features 02/10 25/2/2010 2/2/2010 03/10 29/4/2010 6/4/2010 Art Investment Private Banking Wealth Management IT & Banking Solutions 04/10 1/7/2010 8/6/2010 Health Care Life Sciences Investment Private Clinics Health Insurers 05/10 26/8/2010 3/8/2010 Real Estate & Investment Office Design and Equipment Pension Funds Insurance Policies Pension plan 06/10

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