Download AdzZoo_Customer_FAQ.pdf

Contents : Customer FAQ s How often will my ad appear on search engines AdzZoo guarantees that a customer will be seen on the first page of Google but cannot guarantee the amount of exposure. Example: A Ford dealership may have more exposure than a BMW dealership due to Ford s greater share of the market. AdzZoo can be compared to a digital billboard on the information super highway customers will be in rotation with other advertisers. On what search engines will my business be seen AdzZoo pushes your information out to all the major search engines. Google Ask About Comcast CNN Dogpile and many other engines will show AdzZoo customers very quickly. Can I request or change the domain name of my AdzZoo website Your AdzZoo website domain name (XYZcompany.AdzZoo.com) cannot be changed. Having an optimized AdzZoo.com site link as a part of the name allows our clients to take advantage of organic search clicks and additional exposure building our customers a more comprehensive online presence. Clients may purchase a domain from a domain provider (like GoDaddy.com) and then point that domain to their AdzZoo site as well. Why do I need AdzZoo s website I have one of my own AdzZoo customized websites not only provide an additional web presence for our clients but more importantly provide an optimized web presence designed for search engines results and additional exposure in our directory. AdzZoo drives web traffic to your website through an optimized AdzZoo site link. Why is optimization so important Search engines are in the business of delivering the best most relevant results for each search query. This relevant information is obtained through algorithms that travel and catalog (spider) the billions of websites on the Internet to determine which websites are relevant to that particular query. Relevant sites are then ranked from 1 to X and displayed in that order. Optimization includes: website content website structure meta keywords key phrases geotargeted marketing links to your site web traffic and many other factors that increase the relevancy of an online presence. Without proper optimization websites are lost in a sea of information! Can I change add or remove content on my AdzZoo website Because each client s website is designed to work in coordination with their keywords site structure and content websites cannot be changed added to or removed. The only exception is if the information was entered incorrectly or does not properly describe the business or service offered. (i.e. incorrect address/phone # or if the site describes details of a product or service that the client does not provide etc.) Can I change add or remove keywords Because each client s keywords are designed to work in coordination with their site structure and content we cannot change add or remove keywords. Many times a customer requests keywords that may not be best suited for that client s business. Example: a bike shop owner wants bike as a keyword. However bike vs. bikes would be a 9 to 1 difference in available searches and bicycle shop brings people ready to buy. Allow our experts to select the words based on what your local customers are actually typing in the search window. Shopping keywords vs. Buying keywords - what is the difference Different keywords produce different results and target different markets. More clicks are not always better. Example: Ford is a word that would get a dealership a great deal of exposure and clicks but shopping clicks. On the other hand Ford F150 Tampa would not get as many impressions and clicks but the resulting clicks would be buying clicks customers ready to make that purchase. AdzZoo uses a combination of broad terms and refined phrases to access shoppers and buyers alike. Also many times shopping keywords have increased competition and have your sales staff wasting value time with the tire kickers while valuable buyers are ready to make a purchase. What is Geo-Targeting Geo-targeting is a unique technology that focuses each client s online AdzZoo campaign to a specific geographic area. This technology allows our clients to target specific areas of town a metro neighborhood entire cities or even larger tri-state regions. Focus your money in your target market! What is the difference in an Organic link and a Sponsored link Organic links are the natural (or free) results that search algorithms find rank and list. They are typically displayed on the left-side of the search engine results page. Organic listings cannot be purchased and take time and proper optimization before they are shown. Sponsored links are paid advertising links that populate quickly and are typically on the top and right-side of the search engine results page. The cost for this varies greatly

INFO HASH : d674ce12cfa86bad82be61f5bdcbdd0f0a9c0c5d

Download now

File Size: 121 kb