Download blogworld_2007v7.pdf

Contents : The Importance of Blogging & New Media in Your Organization's Strategic Marketing Your Conversation Guides Toby Bloomberg & Marc Danziger Who are we Toby Bloomberg eMarketing 1997 Lucent Technologies created first integrated marketing plan for ecom site Online communities 2000 American Marketing Association Blogger since 2004 (Diva Marketing Blogger Stories Daily Fix BBC .. to name a few.) Bloomberg Marketing - boutique social media consultancy helping people join in the new conversation .. and not get blownup. Social media clients include: Purina M/A/R/C GourmetStation Mayfield Dairy Alliance Theatre Authors - fiction (Peggy Payne) business/not for profit (Katya Andresen) Marc Danziger Online communities since 1993 (AOL community manager Physicians Online ) Blogger since 2002 (politics mostly) Technology manager (Pacificare Nissan Amgen CarsDirect.com) Co-founded Pajamas Media Now a principal in Revere/ NTT Data's Interactive and Community' Group (does it get any more corporate than that ) Clients include: Toyota Mansueto Digital (IncBiznet and Fast Company) United Health Veterinary Pet Insurance Social media basics. "Social media is about moving from using the web as a megaphone toward using it as a telephone. Instead of one-to-many monologues we have many-to-many conversations where all parties actively participate." traditional media interactive media social media

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