Download 40259a479cb54bfc8f1d23d8c0318b60.pdf

Contents : A CONVERSATION W ITH Getting the Goods on Consumers Robert Chrenc 66CBA 06HON knows consumers. Through his very successful career as a former Managing Partner their domestic business. Now most multinational companies have operations all over the globe. of Arthur Andersen & Co. Executive Vice President and Chief Some of your clients were iconic Financial Officer for ACNielsen and Non-Executive Chairman of the companies. Did you have any favorite Board of Symbol Technologies he gained a worldwide perspective on the consumer goods industry and marketing. He has rendered products I would have to say Hershey Foods was one of my favorites. We would arrive at eight o clock in the morning and get a cup of coffee and about five candy service to several high profile international clients including bars every day. I would put them on my Hershey Foods Colgate-Palmolive Estee Lauder and Kraft Foods desk and by the end of the day they would miraculously be gone! and is currently a member of the Board of Directors for Monster Worldwide Inc. the parent company of Monster well known as a leading global online careers and recruitment resource. He recently took a break from his busy brands flavors and sizes so to schedule to share his thoughts on a few understand what the customer things including the state of the current really wants the consumer goods marketplace and how sweet it was to companies really need the market work with Hershey. data that ACNielsen provides. You gained a worldwide perspective on Consumer confidence seems to be the consumer goods industry during lagging a bit right now. Is there anything your tenure with Arthur Andersen & Co. you think companies can do to inspire where some of your clients were their customers Of course it s a particularly stalwarts like Kraft Foods and Hershey. challenging time with escalating oil prices What are some of the valuable lessons which are rippling through the economy you learned during that time Arthur and the housing crisis isn t helping. Andersen was a great firm that taught I think that most of the larger you a lot about client service working companies have to stay the course with the clients and caring about the and get through this down economic clients. That was one of the tenets of cycle. What we are going to see is a my career. I always cared for the clients shake out of companies that aren t and worked hard for them. as well managed. After 40 years You worked for ACNielsen which is premier in the field of marketing information. In the current economy I ve been through many business cycles and the stronger companies will survive. how valuable would you say is market What are some of the biggest research Extremely valuable because differences you see in the marketplace this economy is very very difficult. since you started in corporate America I always like to say that when I was a kid The biggest change clearly is globalization. you went down the cereal aisle and there When I started basically every company was Cheerios Kelloggs and Wheaties. had international operations but they Now there are a hundred different were relatively small in comparison to 64 St. John s University Magazine Robert Chrenc

INFO HASH : 8998cc69f733991530f585c3e77086c430630a33

Download now

File Size: 100.6 kb